CHALLENGE_
We had to present facts about the EU in the format of a Pecha Kucha, which was 20 slides that were shown for 20 seconds each. After the presentation we got told whether we had to produce a campaign to convince voters to either stay in the EU or leave the EU and I got stay in the EU.
INSIGHTS_
• The EU buys over 50% of UK Exports.
• 1.4 Million British people live abroad in the EU.
• 1.4 Million British people live abroad in the EU.
• Around 3.5 Million British jobs are directly linked to British Membership of the EU's Single Market (1 in 10 British jobs).
With plenty of facts and information, I still struggled to find a proposition that would run with my campaign. By chance I was watching TV and I saw a character reading a fairy-tale book, this made me consider the ‘happily every after’ ending of such books and question, if we left the EU would we get this or not, what would we get?
PROPOSTION_
Leaving creates uncertainty.
STRATEGY_
Fear mongering.
INITIAL IDEAS_
DEVELOPMENT_
FINAL IDEAS_
